Marketing Your "Familiness"

Marketing your "Familiness"

Why your marketing strategy needs a “familiness” upgrade

February 24th | 11:30-2:30pm

Location: Mandeville Teletorium

To register please visit:

For further information please contact:
Nirmala Narayan  |   |  610.660.2218

Why do firms like Columbia Sportswear, Enterprise Rent a Car, and Marriott highlight the fact that they are family-owned? Because they know that “familiness” engenders customer loyalty. Join us as we welcome Eric van der Vlugt, Principal at Articus Ltd, for a discussion of how to upgrade your marketing strategy, and how highlighting the fact that you are a family-controlled firm can help create provide a potential marketing advantage.

Eric van der Vlugt has over 30 years experience in advising clients on strategic, brand, and marketing opportunities, and in sparking the development and execution of integrated advertising campaigns. This also includes a portfolio of family businesses.

Eric and his wife Gillian founded Articus Ltd., an award-winning integrated marketing communications firm in Philadelphia, where he is responsible for directing the firm’s extensive capabilities for clients in consumer products, business services, technology, finance and education.
Eric has also taught communications at Maryland Institute, West Chester University and the University of the Arts and has served on several non-profit boards, including Philadelphia Committee to End Homelessness, Safe Home Philadelphia and Morris Arboretum.

5400 City Ave , Philadelphia, Pennsylvania, 19406