Use this graphic in your posts!

Welcome to week 5 of the CHIP IN Education Initiative! This week, let’s expand efforts to educate consumers and small businesses by pointing them to GoChipCard.com. To help, we've created a printable handout you can use at your registers, teller windows and industry conferences.


You can share anything here as-is, create your own handouts and resources using the messages on GoChipCard.com, or do a combination of the two!

Get started by downloading the free handouts provided below, and pick a few ways that you can share them. Then educate via social media using the recommendations we've provided. Finally, follow our media communications tips when preparing for interviews to ensure accurate reporting on the U.S. migration to chip!
Resources of the Week

This week, we are featuring downloadable handouts for consumers, issuers and merchants that point to GoChipCard.com as the go-to resource for chip card education. The handouts come in two sizes, so get creative on how to use them!

Download the GoChipCard.com consumer handout here, and the issuer/merchant handout here!

How to Use the Resources

Use these recommendations to educate consumers and small business owners, and incorporate your own ideas, too!

  • Include a copy of the consumer handout in your next mailing
  • Include a copy of the issuer/merchant handout in your next mailing to small business or issuer customers
  • Keep copies of the small consumer handouts at your registers or teller windows, and instruct your employees to hand them out at the end of each transaction
  • Hand out the large flyers at industry conferences to spread the word to your peers about chip card education
  • Use the messages on GoChipCard.com to create your own educational handouts
Social Media

This week, let’s get the word out about GoChipCard.com as an educational resource for consumers and small businesses.

Use these posts and/or create your own using #BenefitsOfChip, #CheckForTheChip, #EMV and #ChipCards, and link to www.GoChipCard.com!

Twitter

Tweet This: Have questions about ? Check out the FAQs on for answers!

Tweet This: Learn how impact your business & your customers, and why you should accept/issue them at
Facebook & LinkedIn

Use this post to Share on Facebook or Post on LinkedIn:

Get the facts about chip cards!

GoChipCard.com teaches consumers how to identify a chip card, why they already have or will soon receive these cards for enhanced security, and how to use these new cards in stores and at ATMs. Are you a merchant or an issuer? GoChipCard.com has information on issuing and accepting chip cards and downloadable resources for you, too.

Media Communications Tips

Consumers get a lot of information from the media. Communicating accurate and consistent messages with the media is one of the easiest ways we as an industry can help educate the market on chip cards.

When talking to media this week, use these basic chip education facts in your speaking points:

Why are consumers receiving these new chip cards?
Chip card transactions offer you advanced security in-store and at the ATM by making every transaction unique. And, the chip card is more difficult to counterfeit or copy. If the card data and the one-time code are stolen, the information cannot be used to create counterfeit cards and commit fraud.


What's different when paying with the chip?
Rather than swiping like you do with a magnetic stripe card, the chip card needs to be inserted into the chip-enabled terminal or ATM and left there until prompted to remove.

Where can consumers go to learn about chip cards?
Consumers looking to learn about chip can find answers to common questions at GoChipCard.com. It teaches how to identify a chip card, why consumers are receiving them, and how to use a chip card in stores and at ATMs.

Want to link to GoChipCard.com from your own site, newsletter or email blasts? Use the logo above, and paste this language into your communications:

GoChipCard.com is the official, go-to resource for consumer education on chip cards. Want to learn what chip cards are and why you’re getting them? Want to learn how to use them in stores? Visit www.gochipcard.com.
Next week we're sharing an educational video on how to use a chip card in-store and at the ATM!

Sincerely,
EMV Migration Forum
Payments Security Task Force
Questions? Contact us at info@us-emvforum.org.
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For more information about EMV chip technology, visit www.emv-connection.com, and for more information about the EMV Migration Forum, visit www.emv-connection.com/emv-migration-forum.
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