Use this graphic in your posts!

Welcome to week 3 of the CHIP IN Education Initiative! This week focuses on how we can continue to educate cardholders and small businesses about chip card payments through card issuer resources, social media and media interviews.

You can share anything here as-is, create your own communications and resources using this messaging, or do a combination of the two!

Get started by checking out the free downloadable resources below, and pick a few ways that you can share them internally and externally. Then educate via social media using the recommendations we've provided. Finally, follow our media communications tips when preparing for interviews to ensure accurate reporting on the U.S. migration to chip!
Resources of the Week

A great way to educate consumers on chip card payments is through communications from their card issuers. This week’s resources will help card issuers train their call center and in-branch employees so they can, in turn, educate cardholders consistently and accurately. The issuer training infographic explains how cardholders use their chip cards to pay in stores, and the issuer FAQ answers the key questions surrounding the U.S. migration to chip.

Download the issuer training infographic here and the FAQ here!

How to Use the Resources

Use these recommendations to educate your customers and cardholders, and feel free to incorporate your own ideas, too!

Are you an issuer?

  • Keep copies of these resources or your own chip education materials in branches and call centers to ensure that your staff can correctly answer your cardholders' questions about chip cards
  • Incorporate the messages into your own cardholder chip education materials
  • Send an email to your training manager and/or post to the training area of your Intranet
Do you have issuer customers?
  • Include these materials in your next email blast or mailing campaign
  • Post the availability of the resources on the customer section of your website
  • Write a blog incorporating the messages in the resources
Social Media

This week, let’s join together and focus our social media efforts around the "how to" steps and added security of chip card transactions.

Use these posts and/or create your own using #BenefitsOfChip, #CheckForTheChip, #EMV and #ChipCards, and link to www.GoChipCard.com!

Twitter

Tweet This: Not sure how to use your #ChipCard? Check out www.gochipcard.com for easy steps to ensure a successful transaction! #CheckForTheChip

Tweet This: #ChipCard transactions are more secure. Wondering if you have one? Want to know how to use it? Visit www.GoChipCard.com #BenefitsOfChip

Facebook & LinkedIn

Use this post to Share on Facebook or Post on LinkedIn:

Have you looked at your credit and debit cards lately?

Check for the chip. You may already have a chip card, or may get one soon. Paying with your chip card instead of your magnetic stripe card brings you added security for in-store and ATM transactions. Learn more about the benefits of chip
at www.GoChipCard.com.

Media Communications Tips

Consumers and small businesses get a lot of information from the media. Communicating accurate and consistent messages with the media is one of the easiest ways we as an industry can help educate the market about chip cards and chip card benefits.

When talking to the media this week, incorporate these basic chip education facts into your speaking points:


How do cardholders use a chip card in stores?
During the transition to chip, cardholders are learning to swipe their card as they normally would and follow the prompts. If the terminal is chip-enabled, it will prompt them to insert it instead. If the cardholder already knows their chip card works in a store, they can start by inserting their card. These basic steps should be
communicated to cardholders about completing transactions with their chip cards:

  1. The cardholder should insert card with the chip toward the terminal, facing up. The chip card should not be removed until the cardholder is prompted.
  2. The cardholder will provide their signature or PIN as prompted by the terminal. Some transactions may not require either.
  3. When the terminal says the transaction is complete, the cardholder can remove their card.

Where can cardholders use their chip cards?
Anywhere. Their card will have a chip and a magnetic stripe to accommodate any situation.

When will cardholders be able to use the chip at all merchant locations?
Every day, more merchants are becoming chip-enabled to increase security for in-store card transactions, so cardholders will start to see these terminals at many of the places they shop today. Cardholders will continue to be able to pay at both chip-enabled and non-chip-enabled merchants with the same card.

Where can cardholders go to learn about chip cards?
Cardholders looking to learn about chip can find answers to common questions at GoChipCard.com. It teaches how to identify a chip card and a chip-enabled terminal, why they're receiving them, and how to use a chip card in stores and at ATMs.

Want to link to GoChipCard.com from your own site, newsletter or email blasts? Use the logo above, and paste this language into your communications:

GoChipCard.com is the official, go-to resource for consumer education on chip cards. Want to learn what chip cards are and why you’re getting them? Want to learn how to use them in stores? Visit www.gochipcard.com.
Be sure to catch us next week with consumer resources on chip cards at the ATM!

Sincerely,
EMV Migration Forum
Payments Security Task Force
Questions? Contact us at info@us-emvforum.org.
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For more information about EMV chip technology, visit www.emv-connection.com, and for more information about the EMV Migration Forum, visit www.emv-connection.com/emv-migration-forum.
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