Use this graphic in your posts!

Thanks for your efforts to educate on chip with the CHIP IN Education Initiative last week! In week two, let's focus on educating small businesses and merchants about chip card payments.

This mailing provides resources and easy communications actions that can make a big educational impact on the market. You can share anything here as-is, create your own communications and resources using this industry-supported language and messaging, or do a combination of the two.

Get started by checking out the free downloadable resources below, and pick a few ways that you can share them internally and externally. Then educate via social media using the recommendations we've provided. Finally, follow our media communications tips when preparing for interviews to ensure accurate reporting on the U.S. migration to chip!

Resources of the Week

This week, let’s focus our efforts on educating the marketplace using a merchant training infographic that explains how to use a chip card in stores, and a training FAQ that answers key questions about chip for small businesses and merchants.

Download the merchant training infographic here, and the FAQ here!

How to Use the Resources
Use these recommendations to educate your customers and consumers, and incorporate your own ideas, too!

If you're a merchant...

  • Incorporate the resources into your training materials and on your Intranet
  • Send an email to training management and ask them to share with consumer-facing staff so they can help your customers with any questions
  • Post the infographic and FAQ in your employee breakrooms
If you have small business customers...
  • Send an email to your sales representatives and account managers to let them know these resources are available
  • Use the messages to write an educational blog for your website
  • Include these resources or messages in your next mailing or email blast
  • Share on the customer section of your website

Social Media

This week, let's join together and focus our social media efforts around small business and merchant education.

Use these posts and/or create your own using #BenefitsOfChip, #CheckForTheChip, #EMV and #ChipCards, and link to www.GoChipCard.com/merchant!

Twitter

Tweet This: Have a small business? Learn how to accept at & use the resources to learn/educate your employees on #EMV

Tweet This: Learn about #EMV #ChipCards for merchants, the #BenefitsOfChip & how to accept them in your store by visiting www.GoChipCard.com/merchant!

Facebook & LinkedIn
Use this post to share on Facebook or post on LinkedIn
:

Merchants: Want the facts about chip cards?

Learn what chip cards are, why consumers are getting them, how to accept them and more at www.GoChipCard.com/merchant.

Media Communications Tips

Small businesses get a lot of their information from the media. Communicating accurate and consistent messages with the media is one of the easiest ways to help educate the market on chip cards.

When talking to media this week, use these merchant-focused chip education facts in your speaking points:
  • How will a customer know if the terminal accepts chip cards?
    During the transition to chip, customers are being told to swipe their card as they normally would and follow the prompts. If the terminal is chip-enabled, it will prompt them to insert it. If you have chip-enabled terminals and you see that your customer has a chip card, you can tell them to insert their card for a chip transaction.
  • What if the terminal doesn't accept chip cards?
    Chip cards will still have a magnetic stripe on the back, so even if a terminal is not yet chip-enabled, customers can use their card as they do today.

  • What should a cashier communicate to customers about using their chip card?
    If the cashier notices that the customer has a chip card, they should tell the customer to insert the card to do a chip transaction. Then they can remind the customer to leave the card in the terminal and follow the prompts. When the transaction is completed, the cashier should make sure the customer takes their card.

  • Where can small businesses go to learn about chip cards?
    Merchants looking to learn about chip can find answers to common questions at GoChipCard.com/merchant. The site also provides training materials for merchants to educate their employees and their customers.

Want to link to GoChipCard.com/merchant from your own site, newsletter or email blasts? Use the logo above, and paste this language into your communications:

GoChipCard.com is the official, go-to resource for merchant education on chip cards. Learn more about chip cards, the October 2015 fraud liability shift, and how
to educate your employees and customers at www.gochipcard.com/merchant.
Be sure to keep an eye out for next week's email, where we're providing issuer training materials!

Sincerely,
EMV Migration Forum
Payments Security Task Force
Questions? Contact us at info@us-emvforum.org.
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For more information about EMV chip technology, visit www.emv-connection.com, and for more information about the EMV Migration Forum, visit www.emv-connection.com/emv-migration-forum.
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