Use this graphic in your posts!

Welcome to week one of the CHIP IN Education Initiative! Here’s how you can chip in and expand efforts to educate consumers and small businesses about chip card payments this week.

This week’s mailing provides resources and easy communications actions that can make a big educational impact on the market. You can share anything here as-is, create your own communications and resources using this industry-supported language and messaging, or do a combination of the two!

Get started by checking out the free downloadable resources below, and pick a few ways that you can share them internally and externally. Then educate via social media using the recommendations we've provided. Finally, follow our media communications tips when preparing for interviews to ensure accurate reporting on the U.S. migration to chip!
Resources of the Week

This week, let’s focus our efforts on educating the marketplace using a consumer infographic that explains how to use a chip card in stores, and a consumer FAQ that answers the key questions surrounding the U.S. migration.

Download the consumer infographic here, and the FAQ here!

How to Use the Resources

Use these recommendations to educate your customers and consumers, and incorporate your own ideas, too!

  • Post the infographic and FAQ to your website for consumer download
  • Include a copy of the infographic in your next mailing or email blast to consumers or small merchant customers
  • Post a blog on your website incorporating the messages in these resources
  • Send an email to training management and ask them to share with consumer-facing staff so they can help your customers with any questions
  • Are you a merchant or financial institution? Keep these resources at terminals or teller windows for consumer reference
Use this graphic in your posts!
Social Media

This week, let’s join together and focus our social media efforts around basic EMV chip education for consumers and small businesses.

Use these posts and/or create your own using #BenefitsOfChip, #CheckForTheChip, #EMV and #ChipCards, and link to www.GoChipCard.com!

Twitter
Tweet This: #ChipCards are here in the US to provide advanced #security w/ every transaction. Learn more: www.GoChipCard.com

Tweet This: Not sure if you have a #ChipCard? #CheckForTheChip! Learn more at www.GoChipCard.com #EMV

Tweet This: The way your customers pay in stores is changing. Find out what #ChipCards mean for your business at www.GoChipCard.com/merchant/

Facebook & LinkedIn
Use this post to Share this on Facebook or Post on LinkedIn:

Have a chip card?

During the transition to chip, you can swipe your card as you normally would and follow the prompts. If the terminal is chip-enabled, it will prompt you to insert it instead. If you already know your chip card works there, start by inserting your card.

Learn more about using chip cards in stores at www.GoChipCard.com!

Media Communications Tips

Consumers and small businesses get most of their information from the media. Communicating accurate and consistent messages with the media is one of the easiest ways we as an industry can help educate the market on chip cards.

When talking to media this week, use these basic chip education facts in your speaking points:
  • What is EMV?
    Chip cards are based on a global card payment standard called EMV, currently used in more than 80 countries. As of December 2014, there are more than 3.4 billion chip cards issued across the globe.

  • Why are chip card transactions more secure?
    Chip card transactions offer advanced security for in-store payments by making every transaction unique. And, chip cards are more difficult to counterfeit or copy. If the card data and the one-time code are stolen, the information cannot be used to create counterfeit cards and commit fraud.

  • When will consumers be able to use chip cards at all merchant locations?
    Every day, more merchants are becoming chip-enabled to increase security for in-store card transactions, so we will start to see these terminals at many of the places we shop today. Consumers will continue to be able to pay at both chip-enabled and non-chip-enabled merchants with the same card.

  • Where can consumers go to learn about chip cards?
    Consumers looking to learn about chip can find answers to common questions at GoChipCard.com. It teaches how to identify a chip card and a chip-enabled terminal, why they’re receiving them, and how to use a chip card in stores.

Want to link to GoChipCard.com from your own site, newsletter or email blasts? Use the logo above, and paste this language into your communications:

GoChipCard.com is the official, go-to resource for consumer education on chip cards. Want to learn what chip cards are and why you’re getting them? Want to learn how to use them in stores? Visit www.gochipcard.com.
Stay tuned! Next week we're focusing on merchant and small business education.

Sincerely,
EMV Migration Forum
Payments Security Task Force
Questions? Contact us at info@us-emvforum.org.
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For more information about EMV chip technology, visit www.emv-connection.com, and for more information about the EMV Migration Forum, visit www.emv-connection.com/emv-migration-forum.
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